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Listing all posts with label Fashion News. Show all posts.
  1. photo via Vogue UK
    While we specialize in outdoor clothing at Outdoormountainspirit.com, make no bones about it, we are in the fashion biz.  And as such, the beginning of the year is an important time for designers as they debut their Fall Styles for the upcoming year on the catwalk.  Not only is it a time for them to see and be seen, but it also a time for industry vets to put on their best display for the world to see.  And then…it is our turn to analyze, judge and decide what we like.
     
    From New York to London and Milan to Paris, there is one thing evident and that is Fall 2015 styles are edgy and innovative.  Pushing the envelope was everyone’s intention this season – seeing how far fashion can go – taking it to the edge...walking the precipice…without going too far. 
     
    Fall 2015 will prove to be an exciting time in fashion.  We hope you enjoy our hand selected items from the Runway to Street Style.  And, we hope you use them as inspiration for your next purchase, your next visit to your own closet or maybe even the next time you settle in at your very own sewing machine.  Whatever your choice, have fun, stay creative and make a bold statement in your personal fashion this year!




    New York Fashion Week Staff Favs...
    Fav Runway: Pamela Roland
    photo via Elle
    Fav Street Style: Alexandra Dieck
    photo via Vogue UK
    Fav Couple
    photo via Elle

    London Fashion Week Staff Favs...
    Fav Runway: Julien Macdonald
    photo via Elle
    Fav Street Style: Alexa Chung
    photo via Elle
    Fav Mother-Child: Hedvig Opshaug
    photo via Vogue UK

    Milan Fashion Week Staff Favs...
    Fav Runway: Roberto Cavalli
    photo via Harper's Bazaar
    Fav Street Style: Alexa Chung
    photo via Elle
    Fav Duo: Diana Enciu & Alina Tanasa
    photo via Vogue UK

    Paris Fashion Week Staff Favs...    
    Fav Runway: Louis Vuitton
    photo via Elle
    Fav Street Style: Sarah Harris
    photo via Elle
    Fav Pup Style
    photo via Vogue UK


    Check out our Pinterest Boards for a full look at our Fall 2015 Fashion Week Favs!


    Stay Connected with Outdoormountainspirit.com!



  2. You are cordially invited to join OMS for a journey through WWSRA, a regional show for outdoor clothing that took place at the Denver Merchandise Mart last week.  This show is a critical piece to our business as it is where we meet with all of our vendors to determine what product mix we will have for upcoming seasons.  This week’s show….SPRING 2015!  So many great designs, so many wonderful colors.  We can’t wait to share them with you next Spring. 


    While being a buyer may seem glamorous to many, it can be quite difficult to balance the various aspects that make up the perfect color stories, product mixes and trends for a season one year from when you are actually buying.  It’s like a puzzle and you have to try and guess where all of the pieces go….but it is the most wonderful challenge we could imagine when presented by wonderful designs from our favorite brands.



    Things we consider when making our buys:
    1. Brands – who are the hottest brands out there and who is up and coming? Carve Designs was just voted one of the biggest up and coming brands. Darn Tough socks will be new to our line in the Fall.
    2. Design trends – which brands stay ahead of the curve and continue to push the envelope on designs? Lole is playing with floral prints and layered fabrics of varying weights.  Carve Designs continues to impress with unique and daring prints and patterns.
    3. Product categories – you can’t buy too many bottoms without balancing it all out with tops.  You should always analyze which items also sell best for your business and focus most on them.
    4. Color trends – what color stories make sense across all of your brands?  Spring 2015 is trending toward bright and bold colors like greens, oranges and yellows.  Neons are even coming into play!
    5. Imagery – when you sell online, you must work with brands that value high quality imagery and great lifestyle shots.  It’s so much easier to know what clothes look like on the body and in motion!
    6. Pricing – determine who your consumer is and make sure your price point matches their buying behavior. 
    And there is so much more to the buying process, but this gives you a Sneak Peek into all of the considerations we make every season to bring you the absolute best in Outdoor Fashion!

    Stay Connected with Outdoormountainspirit.com!


  3. The term “normcore” continues to infiltrate the fashion industry.  The more we read about it, the more we realize that while the outdoor fashion industry is anything from normal, it gives us a chance to make a statement to a larger segment of the population than just those folks living in recreational havens.  This is a platform for us to stand on and say to hipsters and urbanites, “Hey there, normcore can be cool.  Let those of us who have been dressing that way for years show you how…!” 
     
    The outdoor fashion industry has been booming for decades by making well designed, highly functional clothes.  And it continues to grow in recent years, as it focuses equally on style as it does on functionality.  Jeans, t-shirts, sweatshirts and Tevas do not have to be boring.  In fact, they can be anything but when put together in the appropriate way.
     
    Wait…did I say Tevas?  Yes, I did!  In fact, Tevas are the perfect example of an outdoor/normcore brand that has begun casting a wider net to attract more than just outdoor enthusiasts as their customer base.  Their most recent campaign has launched them (in various renditions) on to the runways of folks like Marc Jacobs and Miuccia Prada, and even to the shelves at Nordstrom, Urban Outfitters and DSW.  It just goes to show that when a utilitarian product or brand is re-styled, it can appeal to the masses rather than just a niche.
     
    Some see normcore as a Style Challenge.  For those who do, we provide Style Guides.  They are an important component of our business as we provide a backdrop for how to assemble an outfit to hit the gym, or the street, in effortless style.
     
    Check out the following OMS Spring 2014 Style Guides below.  And, check back often as we incorporate new arrivals into our favorite outfits for the perfect Spring/Summer style. 

    Here’s to be anything but normal…!
     

    Fitness Fanatic
    For more Fitness Fanatic Styling Options - 
    click here
    Outdoor Woman
    For more Outdoor Woman Styling Options - 
    click here
    Lounge Lizard
    For more Lounge Lizard Styling Options – click here
    Beach Babe
    For more Beach Babe Styling Options – click here
    Luxe Layers
    For more Luxe Layers Styling Options – click here
    Sophisticated Lady
    For more Sophisticated Lady Styling Options – click here

    Stay Connected with Outdoormountainspirit.com!

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