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Ok folks, Fall brings on a slew of trends, some of them on point, some of them questionable. It is our job to help weed through the outdoor fashion clutter to help you arrive at the most trend setting pieces you can find from your favorite brands. And that is where the OMS Trend Report comes in!
This week....Plaids. Now if you had asked me years ago if I ever thought I would say that plaids are ok, I would have called you crazy. But they have been ever present in the outdoor industry and they are no longer lumber jack-tastic. They are carefully placed on feminine silhouettes to give even the most extreme outdoor enthusiast a touch of class and edge.
For a bit of history… Plaid, or Tartan, as we know it today, is not thought to have existed in Scotland before the 16th century. For centuries the tartan pattern was associated with fabric weavers of a particular area. However, it quickly became linked with political and military rebellion efforts against England which led to a ban on tartans. The ban was repealed in 1782, and the King George IV created a sudden demand for tartan cloth after a visit to Scotland, making it the national dress of Scotland.
Tartans then became featured in high society fashion and have since had a resurgence in fashion throughout the ages. Most notably, it was part of punk fashion in the late 1970’s and grunge fashion in the 1990’s. In this way, plaid again became an expression of anti-establishment and societal discontent.
While modern day designers, such as Vivienne Westwood and Alexander McQueen, have utilized plaids in their runway fashion, and the Burberry Brand has established plaid as iconic luxury, we may always associate plaid with a bit of edgy rebellion as well.
Perhaps this is why the outdoor industry has so long embraced the tartan. Perhaps this is why we will continue to embrace it. From classic flannel styles to hip vests and whimsical skirts, the plaid trend is front and center this season. Check out our full offering of plaids below, and the next time you slip into your favorite plaid piece, give a nod to its history and make it your own personal expression of style!
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