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The term Athleisure is being thrown around almost as much as who is going to win the Super Bowl (Go Broncos!) or what pants Cam Newton is going to wear next (I mean....R.E.A.L.L.Y.). What is it? How is it relevant? Why should you buy it? These are all burning questions that many of you want to know and we are here to break it down for you!
According to Wikipedia, Athleisure is a trend in fashion in which clothing designed for athletic workouts at a gymnasium, sometimes termed activewear, is worn outside of the gym to go to the office or shopping or other social occasions. The idea is that "gym clothes are making their way out of the gym and becoming a larger part of people's everyday wardrobes". By some accounts, the athleisure trend grew out of women wearing yoga pants. Another account suggests that the trend came about because people could wear them for multiple occasions without having to change, which meant greater convenience, since people did not have to carry an extra gym outfit on the way to the office, for example.
Women are multi-taskers and wear so many hats during any given day. Entrepreneur, employee, mom, sister, aunt, athlete, volunteer, and the list goes on. When you are trying to be all things to all people (don’t forget yourself ladies!), you simply don’t have time for multiple wardrobe changes…save it for the runway models that get paid for that s*&t! Just like you need a toilet that can answer your emails, your clothes need to be versatile and serve multiple needs throughout your day. You don’t have time to be chained to your laundry machine washing 18,000 garmets each week. You also know that life is short, and you don’t have time to waste…when the yoga studio calls, don’t miss it because you don’t have time to run home and change. That is where athleisure comes in!
Check out our newest Shop By Activity Category…..drum roll please….ATHLEISURE!
Wikipedia References1. ^ Jump up to:a b Elizabeth Holmes, May 5, 2015, Wall Street Journal, Athleisure: A Workout Look for Every Occasion, Retrieved May 6, 2015, "...athletic-inspired, casual look..."
2. Jump up^ WOMEN'S FASHION BY NATALIE RIGG, SEPTEMBER 25, 2014, T Magazine, Athleisure-Appropriate Hair at Paco Rabanne, Retrieved May 6, 2015, "...clothes have a cool, sporty vibe, so..."
3. ^ Jump up to:a b c d Sam Sanders, APRIL 08, 2015, NPR, For The Modern Man, The Sweatpant Moves Out Of The Gym, Retrieved May 6, 2015, "...growing trend called "athleisure."... sales of athleisure apparel were more than $35 billion last year..."
4. ^ Jump up to:a b ADAM TSCHORN, February 11, 2015, Los Angeles Times, New York Fashion Week: For men, athleisure gains ground on workwear, Retrieved May 6, 2015, "....athleisure is on its way in, with the trend that started with luxe sweatpants a year ago..."
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